The Sixty-Six Percent is about women in the U.S. - the overwhelming majority of which are overweight (66%) according to the CDC, thus considered "plus-size" by the fashion industry, yet are treated as the minority in women's wear. 

Using fashion industry data and culture statistics, the film explores the annual event, Full-Figured Fashion Week, which seeks to counteract the normative behavior that has been perpetuated by New York Fashion Week in continuing to drape society's belief in beauty as being an unattainable fantasy.